From £23,000 → £40,570/month

After attending Decisions That Double, one salon owner restructured her service offering, introduced memberships, and focused on filling white space with higher-value treatments.

→ Introduced gel nail and lash memberships
→ Created consistent recurring revenue
→ Increased utilisation across the team
→ Launched new premium treatments
→ Generated £8,500 in one afternoon with a 100% conversion rate

“Since attending, I’ve made some of the biggest and most impactful changes in my business.
We’ve increased revenue, improved utilisation, and created real demand for higher-value services.

We’ve just had our best month ever — £40,570.

This has been the biggest shift I’ve experienced in over 30 years.”

— Sue, Prestige Beauty & Skin Clinic

Clarity, Direction & Leadership Shift

One salon owner came into the room expecting to focus on one area of her business.

What she left with was something much bigger.

“I went into the day expecting one thing and came out with something completely different, in the best possible way.

I thought I was going to work on one specific area, but instead I left with clarity on two very distinct directions that I now need to build — and I can already see how they will align everything in the business.

It also made me properly sit down and look at my numbers. I realised I’m actually 16% up on profit compared to last year, which gave me a huge amount of reassurance and confidence in the decisions I’m making.

It wasn’t just strategy. It was identity, structure, positioning and stepping into the next level of leadership.

Sometimes you think you need answers, and instead you get clarity.

It was exactly what I needed.”

Kelly — Allure Salon

From Overthinking → Clear Direction

Another salon owner came into the room knowing something needed to change, but unsure what the right move was.

She left with clarity, confidence and a clear path forward.

“It couldn’t have come at a better time.
I now feel clear, confident and excited about the decisions I’ve made.
I’ve already started implementing them in my business.”

— Sarah, Opulence Hair Salon

Clarity, Structure & Stepping Into Growth

A nail salon owner running both a salon and an academy came into the room ready to create more direction in her business.

What she found was something much deeper.

“Attending Decisions That Double was honestly a turning point for me.
It gave me the space to properly step back and work on my business instead of constantly being in it, which I think so many of us experience.

One of the biggest things I took away was clarity. I could see exactly where I’d been playing small and where I needed to make more intentional decisions to actually grow.

I went away that same day and worked through my numbers properly, which was a huge lightbulb moment. It gave me a completely different level of understanding and control over my business and what I need to hit my goals.

Since then, I’ve started implementing more structure around my offers and being far more strategic in how I show up and market both my salon and academy. Even small changes have already made a difference in how confident I feel in my decisions and how I position my business.

It also felt incredibly powerful being in a room with other driven women focused on growth. That energy alone shifted how I see what’s possible.

I would 100% recommend it.”

— Danielle, The Nail Room & Academy

More Progress in 6 Weeks Than 2.5 Years

“I feel like I’ve done more for my business in 6 weeks than in the last 2.5 years.”

— Donna, Avante Garde Hair & Beauty

What This Actually Means

These results didn’t come from doing more.

They came from:

✔ Making the right decisions
✔ Structuring the business properly
✔ Focusing on higher-value services
✔ Leading with clarity instead of reacting day to day

This is what happens when you step out of the busy and into a room where your business gets seen properly.